COSTA MESA- The oldest operating French couture house- Lanvin announces the opening of its new boutique at South Coast Plaza, the leading international shopping destination in Costa Mesa, California.
The boutique design follows the architectural concept by Bernard Dubois that debuted last summer with the opening of a Madison Avenue flagship on New York City’s Upper East Side. After Madison Avenue, Shenzhen, Hangzhou, Seoul and Riyadh, South Coast Plaza is the sixth boutique to open with Dubois’ bold vision of a retail architecture for Lanvin.
Drawing inspiration from the Neoclassical and Art Deco movements — two periods integral to the house’s heritage – Dubois has established a new vocabulary for the architecture and interiors of Lanvin. Elements of classical architecture including enfilades, symmetries, columns and architraves are carefully interpreted throughout. Ornamentation is spare and precise. The result is a majestic context for the renewed exuberance and chic of France’s oldest continually operating couture house.
The new South Coast Plaza boutique, spanning 1,540 square feet, showcases environmentally friendly elements, including a natural clay-based material, marmorino, that recalls the landscapes of southern France. The boutique is entirely framed by it, transmitting a striking organic modernity to the space. Embracing principles of circular economy and energy conservation, recyclable aluminum panels and next generation lighting feature throughout. Other materials include limestone, oxidized and hammered brass, and beige velvet, creating a rich panoply of textures across a restrained tonal palette.
‘Lanvin’s retail approach is purposeful: we are focused on identifying opportunities to showcase the new universe of the house uniquely and dynamically across womenswear, menswear, all product categories. The expansion is calculated – we are interested in establishing quality long-term points of sale, not just quick wins. And we are fortunate to have partners like the owners and operators of South Coast Plaza, who understand the singular proposition of Lanvin and have welcomed us within the shopping center as the brand evolves and business grows.’ Siddhartha Shukla, Lanvin Deputy General Manager.
Lanvin South Coast Plaza opened its doors on May 31st on level one and propose a curated selection of women’s and men’s ready-to-wear, leather goods and accessories, footwear, and dedicated spaces for Lanvin Lab and Edition Soir, a perennial collection of men’s and women’s evening wear and accessories.
